Google Analytics may no longer be used by organizations Country Email List that process data from EU citizens. Shortly afterwards, the Belgian Data Protection Authority concluded that IAB Europe's widely used Transparency & Consent Framework (TCF) for Country Email List requesting cookie consents violates the GDPR. IAB Europe must pay a fine of €250,000 and a plan must be drawn up within two months to bring the system around TCF in line with the GDPR ( see also ). All data Country Email List that companies have collected through the TCF in recent years must be destroyed. The final blow followed on 7 February 2022: the Dutch Data Protection.
Authority (AP) advised Dutch websites to immediately Country Email List stop using the IAB Europe advertising system, because this system uses personal Country Email List data for the auctioning of advertisements and would therefore not comply with the GDPR legislation. . The AP advises publishers to immediately look for an alternative to placing advertisements based on Country Email List visitor data. The French privacy and data authority CNIL has already ruled that Google Analytics is in violation of the GDPR and the Norwegian privacy regulator Datatilsynet has also advised Country Email List organizations to stop using Google Analytics and to look for alternatives.
This now seems to be the end of the Google Analytics Country Email List and cookie era that the online advertising and marketing industry has grown with over the past 20 Country Email List years. Still, this isn't really a surprise. In recent years, complaints have been filed against more than 100 European companies that send data about visitors to Google Analytics and Facebook Connect, as discovered by the NOYB , the organization of privacy activist Max Schrems. This includes some companies that are active in the Netherlands. It was therefore only a matter of time Country Email List before steps were taken from the EU against this. There are a number of fundamental objections to the use of Google Analytics. Piwik Po - Use or not use Google Analytics Unresolved Issues with Google Analytics While Google has made some tweaks in the past few years in an effort to be GDPR compliant.